Matt Bennell
AI engineer and digital marketing practitioner with 25+ years of experience building production systems across education, property, non-profit, and digital marketing sectors. Founded Bennell & Co to close the gap between what AI can do for small businesses and what they can practically access without a dedicated engineering team.
His work spans AI agent architecture, Google Ads API integration, full-stack web development, and enterprise systems governance. Based in Brisbane, Queensland, Australia.
How We Work
Outcomes over outputs
We measure success by what changes in your business, not by what we ship. Delivered code that doesn't move a metric is a waste of everyone's time.
Strategy + execution together
We don't hand you a strategy deck and disappear. We build what we recommend — which means the recommendations are honest about what it actually takes to execute.
No PoC theatre
Proof-of-concepts that were never going to production are a tax on your budget and your team's trust. We scope for production from day one.