About Bennell & Co
AI engineering and digital marketing consultancy founded and operated by Matt Bennell, based in Brisbane, Queensland, Australia.
What We Do
Bennell & Co builds AI-powered systems that automate and optimise digital marketing operations for small-to-medium businesses. Our flagship product is an AI agent system that manages Google Ads campaigns programmatically — handling keyword optimisation, budget management, performance reporting, and conversion tracking without requiring manual intervention through the standard advertising interface.
We work with clients as a digital marketing partner, providing both the technical infrastructure and the strategic oversight needed to maximise return on ad spend. Every system we build is designed to run continuously, adapt to performance data in near real-time, and deliver clear, actionable reporting to business owners.
Core Capabilities
AI Campaign Management
Programmatic Google Ads campaign management via the Google Ads API. Automated keyword bid adjustments, budget pacing, and conversion tracking — operating at a precision and frequency that manual management cannot match.
Performance Reporting
Automated daily and weekly extraction of campaign metrics — impressions, clicks, conversions, cost-per-acquisition — delivered as clear client-facing reports. Business owners get the signal without the noise.
Audience & Remarketing
Managed remarketing audiences that re-engage website visitors who didn't convert on first visit. Programmatic audience updates ensure campaigns stay relevant as client data evolves.
AI Engineering
Full-stack AI system design and implementation. From agent architecture to production deployment — building systems that run themselves, scale under real load, and remain auditable and explainable.
Clients
We work with SMB clients across Australia where programmatic ad management delivers the most meaningful improvement to return on ad spend. Our current clients include:
Fruition Style Ambition / Helmet Hair Co
Award-winning luxury hair salon group operating across Brisbane, Queensland. Winners of Australian Hairdresser of the Year, Australia's Best Colourist, and QLD Hairdresser of the Year. Bennell & Co manages their Google Ads campaigns programmatically to drive appointment bookings across both brands.
About Matt Bennell
Matt Bennell is an AI engineer and digital marketing practitioner with 25+ years of experience building production systems across education, property, non-profit, and digital marketing sectors. He founded Bennell & Co to close the gap between what AI can do for small businesses and what they can practically access without a dedicated engineering team.
Matt's work spans AI agent architecture, Google Ads API integration, full-stack web development, and enterprise systems governance. He is based in Brisbane, Queensland, Australia.
Location & Contact
Business Location
38 Skyring Terrace
Brisbane, Queensland, Australia