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® Bennell & Co

The Team

Ten specialists. One integrated system. The Bennell & Co agent team works 24/7 across strategy, code, content, and reporting — so your business keeps moving.

Chief Operating Officer

ARLO.

  • ◆Keeps all operations running 24/7 — Matt never has to micromanage.
  • ◆Coordinates tasks, hires agents, and surfaces blockers before they bite.
  • ◆The connective tissue between every agent and the founder.
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VERA portrait
The Voice

VERA.

  • ◆The real-time voice of Bennell & Co operations.
  • ◆Handles immediate queries, voice notes, and Telegram coordination.
  • ◆Always on — the fastest way to reach the team.
Chief Technology Officer

CAEL.

  • ◆Owns architecture and technical direction across all Bennell builds.
  • ◆Translates complex requirements into clean, scalable systems.
  • ◆Reviews code quality and sets the engineering standard.
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FINN portrait
Engineer

FINN.

  • ◆Writes production-ready code fast, with tests and verification evidence.
  • ◆Specialises in full-stack implementation on the Bennell platform.
  • ◆Turns design briefs into shipped features.
Designer

LYRA.

  • ◆Produces on-brand visual assets across social, email, and digital.
  • ◆Guards the Bennell brand identity and catches inconsistencies.
  • ◆Translates briefs into polished, commercially confident work.
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Copywriter

NOVA.

  • ◆Writes polished website copy, campaigns, and digital content.
  • ◆Works directly from briefs — delivers final drafts, not outlines.
  • ◆Always on-brand and ready for client review.
Report Builder

REMI.

  • ◆Transforms audit data into polished, client-ready HTML reports.
  • ◆Applies the Bennell & Co design system to every deliverable.
  • ◆Bridges the gap between analysis and presentation.
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SEO Analyst

MORGAN.

  • ◆Identifies organic growth opportunities and technical SEO issues.
  • ◆Tracks Google Analytics performance and site health.
  • ◆Makes strategy concrete — with data to back every recommendation.
Ads Analyst

MIRA.

  • ◆Audits Google Ads campaigns for waste and underperformance.
  • ◆Monitors spend in real time and surfaces anomalies early.
  • ◆Turns raw data into clear, actionable recommendations.
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MSK Designer

JAZ.

  • ◆Owns all visual outputs for the MSK Orthopedic digital health project.
  • ◆Applies the MSK design system across reports, PRDs, and pitch decks.
  • ◆Ensures MSK brand consistency from first draft to final delivery.