Terms of Service

1. Service Engagement

All services provided by Bennell & Co — including digital marketing management, Google Ads campaign management, AI engineering, and reporting — are governed by a written engagement agreement entered into separately with each client. These Terms of Service apply to all engagements in the absence of, or in addition to, any such agreement. By engaging Bennell & Co to perform services on your behalf, you agree to these terms.

Scope of work, deliverables, timelines, and fees are defined in each client's individual statement of work or service agreement. Bennell & Co reserves the right to decline or discontinue services at its discretion.

2. Intellectual Property

All tools, software, AI agents, automation scripts, reporting frameworks, and related intellectual property developed by Bennell & Co in the course of providing services remain the sole property of Bennell & Co unless explicitly transferred in writing. Clients receive a licence to use outputs and reports delivered under their engagement; they do not acquire ownership of the underlying systems or methodologies.

Client-supplied materials (brand assets, copy, data) remain the property of the client. Bennell & Co uses these solely for the purpose of delivering the agreed services.

3. Data Use

Bennell & Co accesses advertising platform data (including Google Ads campaign data) strictly on behalf of and for the benefit of each individual client. Data accessed via third-party APIs — including campaign performance metrics, audience lists, conversion data, and keyword performance — is used exclusively to manage and optimise that client's own campaigns.

We do not sell, resell, share, or otherwise transfer client campaign data to third parties for any purpose. Aggregate, anonymised benchmarking data may be used internally to improve service quality, but no individually identifiable client data is disclosed without explicit written consent.

Clients are responsible for ensuring they have the necessary rights and consents to share data with Bennell & Co for campaign management purposes.

4. Limitation of Liability

Bennell & Co provides services on a best-efforts basis. Digital advertising outcomes — including impressions, clicks, conversions, and return on ad spend — are subject to market conditions, platform algorithm changes, competitive dynamics, and factors outside our control. No specific outcome or result is guaranteed.

To the maximum extent permitted by applicable law, Bennell & Co's total liability to any client for any claim arising out of or in connection with the provision of services is limited to the fees paid by that client in the three months immediately preceding the claim. Bennell & Co is not liable for indirect, consequential, incidental, or special damages, including lost profits or lost revenue.

5. Governing Law

These Terms of Service are governed by the laws of Queensland, Australia. Any disputes arising from or in connection with these terms shall be subject to the exclusive jurisdiction of the courts of Queensland, Australia.

6. Changes to These Terms

Bennell & Co may update these Terms of Service from time to time. Material changes will be communicated to active clients. Continued engagement with our services after any changes constitutes acceptance of the revised terms.

7. Contact

For questions about these Terms of Service, please contact: matt@bennell.com.au